Also this year, from 25 to 27 September, the tradition of Cremona Musica International Exhibitions & Festival is renewed in Cremona, the annual trade exhibition now considered the most important international event dedicated to operators of the lutherie and professional music sector. It is no coincidence that it takes place in Cremona, a city symbol of excellence in the violin making tradition and considered without a shadow of a doubt the world capital of music. Thanks to the unsurpassed Masters of the past, who belonged to the families of the Amati, the Guarneri, and the Stradivari, right here a tradition was born that is still alive today, not only in the over 170 luthier shops in the city but also in the extraordinary collection of the Museo del Violino and the many artistic and cultural initiatives related to violin making that are organized every year right here in Cremona.
Cremona Musica is the natural meeting place between those who offer and those seeking professional answers in the field of music. It offers musicians the privileged opportunity to find, like nowhere else, the perfect instrument and to be able to make the most of their talent. In fact, the exhibition hosts the most qualified international producers and retailers of musical instruments: strings, pianos, guitars, wind instruments, and accordions from the best violinmaking workshops in the world, offered by over 300 exhibitors from 30 different countries available to the public for direct tests. and practices. But, at the same time, it also offers the opportunity to find all kinds of accessories and scores, and to participate in concerts and a rich series of training events. Here, the main music publishing houses present the latest news, while musicians and luthiers of international caliber alternating in the role of masters in masterclasses, workshops, and seminars with the participation of over 400 speakers and artists from all over the world.
Music and business exhibition, therefore, with an international personality, which includes representatives of music schools and sector associations. These six categories represent 36% of the total number of visitors and represent the ideal and most qualified audience for exhibitors. Not only that: the most evident international potential is represented by the high percentage of foreign visitors (17%) and the percentage of European and world exhibitors (64%).
Upstream of the success of Cremona Musica International Exhibitions & Festival, a long and careful preparation work, which takes the form of international marketing operations, communication, and contacts with professionals, producers, and institutions in the sector all over the world. A very complex job also because, during the exhibition, the public is also offered a rich and varied range of events: competitions, exhibitions, concerts, meetings …
Since 2014, the coveted Cremona Music Award has been assigned every year during Cremona Musica Exhibitions & Festival. An award that certifies and highlights the level of excellence that personalities and institutions of the musical world have achieved in their field. In each edition, the protagonists of international music are rewarded who have contributed most to spreading great music, and the values that have always been linked to the musical tradition in five specific areas: composition, performance, projects, communication, guitar lutherie. Among the winners of the previous editions, we mention Alfred Brendel, Shlomo Mintz, Michael Nyman, Giovanni Sollima, Krzysztof Penderecki … In the 2018 edition, the recognition went to the conductor Valery Gergiev, to the violinist Maxim Vengerov, to the composer Giya Kancheli, to the luthier of guitars Hermann Hauser III, to the writer Alessandro Baricco and to the Kuhmo Chamber Music Festival while in the 2019 Cremona Music Award edition the great violinist Salvatore Accardo, the conductor Ezio Bosso, the guitarist Paco Peña, the clarinetist Richard Stoltzman was awarded.
In particular, in the 2019 edition, the award given to Amnon Weinstein for the Violins for Hope project, the collection of instruments that tells the story of dozens of violins from the Holocaust. Indeed, La decided to host a selection of these violins, which were played in concert by the violinists Cihat Askin and Sevil Ulucan Weinstein.